The Science of What Makes People Care

We must acknowledge that feelings cause fast change in peoples logical imperative. Likewise, this article unfolds some major truth about people's persuasion. However, there is need to acknowledge that researchers must also keep an eye on a major gap between persuading people for change and to make them make decisions according to their own values.

In order to understand the process of how to effectively influence people to take an action regarding of any state, there is need to understand basic principles of effective communication outlined in this article. Among all of them, the paramount ones are meaningful call to action and personal stories. The significance of personal stories is not by simply sharing messages of storytelling. Sharing personal stories creates meaningful call to action and helps people discover shared experiences that might connect them together. It is crucial not only for motivating people to concern, but also to bring them closer by shared experiences and aspire them to take an action. T

The most important message of "the science of what makes people care" is that in order to move people to act, we should shift our perspective from rising the awareness to meaningful calls to make people care, showing them the way of how they can make a difference.