Pathway: Social Entreprise Case Study

I will be performing the social business case study on IBM. In the initial stage of the project, the beginning will be focused towards the overview of its culture, vision and mission as well as the social value of the company and its ecological impact. Thereafter, I will perform the assessment of IBM's marketing strategies and SWOT analysis in order to distinguish its potential drawbacks and the winning edge. The voice of writing will be formal including the elements of word choice and objective points of view.